Home > Link Request - Easy Guide To Safe Links
Link Request - Easy Guide To Safe Links
By: Greg Tomkins
There's no question about the value of effective content in your Internet site . Not only is this determined as value to your visitors but it can also be valuable to other sites looking to use or reference your content by way of link requests or RSS feeds.
Be wary of link farms - services who offer to attract 1000's of free links to your website. Most of these deeply "black hat" techniques which will result in your website being penalised or black listed by the search engines.
While there are many who are understandably wary of link requests they receive, it is suggested that you do not avoid these altogether. If used correctly, link requests can produce very powerful results and considerably enhance your web site optimisation. Search engines place significant importance on the quality and number of links you have into and out from your website. These links impact your search engine ranking and PR score.
You shouldn't be dismissive of requests you get from legitimate web owners looking for a link to you or you linking to them. There are however a few easy rules to abide by to assist you out.
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1. Check the traffic and page rank scores of the page linking to you in addition to as the domain. Ideally high traffic and a high page rank score are what you look for but don't be put off by a low page rank score.
2. Check the traffic and page rank scores of the page linking to you in addition to as the domain. Ideally high traffic and a high page rank score are what you look for but don't be put off by a low page rank score.
3. Check the relevance of the site's content and theme to your own internet site. Unsuitable links do you no favours with the SEs.
4. Don't consent to any request unless you have proved the website's current details and its history. What is being displayed at the domain now may be quite different to what a former owner of the domain had on the web site.
5. Ascertain whether the outgoing links have the NOFOLLOW tage. If they do then you'll get restricted value (if any) by the search engines for such links.
At the end of the day your link building program is a long term strategy that requires commitment, time and resilience. It can pay off handsomely if done correctly. If you're not interested in doing this yourself you are able to engage SEO specialists who supply such a particular service.
The better advice for requesting links from some other web sites is to individualise your link request. Any good internet site will get many requests per day so you need to have your request stand out. If in the least possible, write to a person. Do your search and hunt down a real person to contact as the chances of your request being read will be immensely improved. Use social networks such as LinkedIn, Facebook, Plaxo etc to help identify people and e-mail addresses whenever this information is not shown on the website.