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Backlinks: The Backbone of Websites
By: Gupta Tarun
Backlinks are the backbone of websites. Though, the numbers of backlinks determine the ranking of your website, but at the same time quality matters too. By driving traffic to your website they endorse it thus, making it more accessible.
To make survival possible in the ever enlarging ocean of websites it is very important to be listed in the top order of any search engine. This would enhance the website’s visibility which in turn becomes capable of doing good business by generating better returns on your investment. This calls for the need of a tool which would update it regarding the popularity of a website. Backlinks, also known as incoming links are SEO tools which inform the search engines about the popularity of your website so that the search engine might rank your website accordingly. Backlinks are any other sites which link back to your site. They act as fuel which drives the traffic to your website.
How to Build Thousands of Backlinks?
Writing articles and then distributing them to the websites of concerned industry is a way to build thousands of backlinks which in turn makes your website highly relevant. By building backlinks, your website would be able to rank high in the search engine result pages thus generating traffic to your sites.
The main cause of concern however should not be the quantity of sites which link back to your sites but the quality of site which links back to your website. It would be anytime more valuable & beneficial getting backlinks from the top ten ranked sites than from hundreds of free classified sites which are low ranked.
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How to Get Quality Backlinks?
To prove its quality backlinks must fulfill certain criteria.
• The source site from which the backlink is coming should be similar and relevant to your site. This in turn provides higher rating.
• If the source site from which the backlink is coming is highly popular then your website is sure to receive a higher page rank than the numerous backlinks coming to your site from low rank sites.
• The site that backlinks you should have original content otherwise they might be banned.
Types of Backlinks:
• Reciprocal/Relevant link exchange: They are the sites relevant & similar to your website. The most important factors in locating link exchange partners are similarity, page rank & relevance.
• One way link: A link from another site links to your site without placing a link back. This type of link could be created by posting exclusive & original content to your site which would further allow other website to link to your site.
• Outbound links: Are those websites or sites with whom you link to as references. Their presence determines whether sites with high page rank or authority would ever link to your website.
Importance of Backlinks:
• They help to improve the page rank of your website.
• They direct traffic to your website.
• Gives good revenue in return of the investment made by you.